Today I going to share the best email autoresponder in this post. You know the revenue is available, and you know that email can help you get it. But how do you keep solid control of your campaign as it unfolds over weeks and months?
Email autoresponder can save you a lot of time and generate great returns on your campaign investment. However, automation can be a double-edged sword.
The sad truth is that many well-thought-out email campaigns become inbox wallpaper. It only takes a few ill-timed or off-target emails before your audience starts to tune out.
A good email autoresponder gives you the ability to connect with customers, at scale, without overwhelming them.
Or your team, for that matter. These products eliminate many of the tedious and repetitive tasks that are so essential to building large-scale relationships.
Delight your customers with the content that interests them. Get complete visibility into your open and click rates – watch them rise.
Let’s go over the best email autoresponders, what they can do for you, and how to select the right one.
#1 – Moosend Review: Best for Simple Marketing Automation
Moosend is an affordable email automation tool with almost no learning curve. However, as easy as it is to get started, Moosend users end up automating their email marketing in truly impressive ways.
It’s sad to think about it, but some businesses spend thousands of dollars a month on ultra-powerful marketing automation software that they don’t really need. Also, those things can be very difficult to use.
You have a lot of freedom when it comes to customizing your email marketing automation using Moosend. There is a large number of triggers and actions available, all of which are handled through a drag-and-drop interface. Workflows can be shared with team members, who can make remarks on them.
The Moosend interface itself is great for educating users on how to automate and fine-tune customer journeys. With templates, pre-built workflows, and extensive tracking capabilities, Moosend makes it easy to find what works for your unique subscriber base.
Leverage AI to hyper-personalized your emails based on similar consumer preferences and other behavioral analytics.
They recently added AND/OR expressions to custom fields. This allows much more customization in terms of defining triggers. Custom fields don’t have to be just one thing anymore!
Without writing a single line of code, you can get a quick grasp of a deep set of email automation features including:
- Rich tracking, reporting, and analytics
- click heat maps
- Five types of subscription forms
- Direct SMTP service
- cart abandonment
- Insert product blocks into newsletters to create shoppable emails.
- Mobile Responsiveness
- GDPR Compliance
- Native integrations with WooCommerce, Salesforce, WordPress, and dozens of other top products
Moosend starts at $9 per month for up to 500 subscribers. That rate drops to $7 per month with an annual contract.
Like many email marketing tools and autoresponders, the price increases as your list of subscribers grow. For example, the monthly fee for 1,001 to 2,000 subscribers is $24 and it is $160 for 10,000 to 25,000 subscribers.
Moosend also offers enterprise-grade custom plans for any list size. This includes a dedicated IP, SSO and SAML, priority support, and an account manager.
Try Moosend for free with a 30-day free trial.
#2 – Constant Contact Review – Best for Complex Email Sequences
Some email autoresponders are all about simplicity, allowing anyone to use their features without the need for coding. But a platform like Constant Contact is better for those who want no limits to their email automation capabilities, along with fine-tuned customization.
This platform includes you with all of the necessary tools. When new subscribers or leads join your list, set up automated welcome sequences. These can be as simple or complex as you like, from a simple welcome message to a series of precisely timed emails to encourage a potential customer.
Plus, the Constant Contact form builder can be easily integrated into your websites and landing pages. These fields can be added to these forms to gather the specific information you want from list members.
That way, not only can Constant Contact know exactly when and from where someone signed up, but custom data fields can also serve as one-time triggers to send personalized automated emails.
So you can set up a welcome sequence track for salespeople, a separate one for C-suite execs, etc., for either targeting method. Not only can you tailor your messages to precisely target your list segments, but you also get more actionable data. No more weak open rates that are just the result of flooding every subscriber with the same welcome sequence.
But obviously, it goes way beyond the first few messages you send. Auto-responder triggers can be set at key points along the way, like clicking a specific link in an email or abandoning a shopping cart on your site for a birthday, anniversary, or extended period of time with no opens or actions.
Additionally, you can use this automation capability to set up nuanced drip campaigns to maintain engagement without being too heavy-handed. Constant Contact custom form fields allow you to be as granular as you want with long-term strategies for communicating with your list. And you can set automatic emails to only be sent on specific days of the week or times of the day, so you always send messages that are seen.
All of this functionality is available on the Constant Contact Plus plan, the cost of which is determined by the number of contacts on your list:
- Up to 500 contacts: $45/month
- 501 – 2,500 contacts: $70/month
- 2,501 – 5,000 contacts: $70/month
- 5,001 – 10,000 contacts: $70/month
- 10,001 – 15,000 contacts: $70/month
Prices continue to climb upwards to 50,000 contacts. On top of that, Constant Contact will set a custom price for you.
Get started with Constant Contact today.
#3 Sendinblue Review: The Best Free Email autoresponder
Sendinblue has one of the most generous free plans I’ve seen for email automation and marketing software. Its free forever option is of course limited in some ways, but it still offers unlimited contact storage.
Most other tools restrictively limit this aspect of their free plans to encourage you to upgrade.
But with unlimited contact storage, Sendinblue’s free version of your autoresponder really can’t be beaten. You can have it send up to 300 emails per day on your behalf.
That’s just under 10,000 autoresponders per month, more than enough to supercharge your marketing and sales efforts.
Better yet, you can set it up in a matter of minutes. Sendinblue offers several prebuilt automation that is perfect for setting up automated responses to common situations.
Put welcome emails and double opt-in mechanisms for new list members on autopilot, have messages sent automatically when a subscriber engages with a part of your website or a previous email, or send emails on the anniversary, birthday, follow-up, and reminders without any manual effort on your part.
And the possibilities become endless if you use Sendinblue’s automation builder. There, you have full control over trigger actions (such as an abandoned cart, among many others), timing, conditions, and qualifiers.
Either way, you do it, you’re backed by one of the best drag-and-drop email builders in the business. Sendinblue’s editor makes it easy to create beautifully designed custom messages that you can use in any number of autoresponder sequences.
And, if you want to handle more than 300 per day, simply upgrade to the Sendinblue plan that suits you best. Prices start at $25 per month for up to 20,000 monthly emails.
With such a great free option on offer, there’s no excuse not to try Sendinblue today. Regain valuable time and energy while making sure you’re giving your email list the attention it deserves.
#4 – Klaviyo Review: Best for Ecommerce
Klaviyo links with a CRM or eCommerce platform and makes it easy to deliver ultra-personalized content via email. It really works well with other software, like WooCommerce, BigCommmerce, Magento, and other big-name eCommerce brands.
You will be able to collect a lot of information about your customers and their buying habits. Those ideas can be put to work in your campaigns.
No more mass emailing to the public. Instead, Klaviyo allows users to create unique customer journeys for longtime fans and first-time window shoppers.
Because it has native integration with customer data sources, it can be quite granular with segmentation.
And, with the simple user interface, any member of your team can start maximizing the relevant content each visitor sees.
Klaviyo I works on many channels, allowing you to expand your subscriber base through Facebook, for example.
Nurture individual leads from a 10,000-foot view using the features of Klaviyo’s extensive toolset:
- Prebuilt autoresponders
- Email personalization for first-time buyers, repeat buyers, VIPs, and more
- A/B split testing
- Drag and drop the WYSIWYG email editor
- Responsive templates optimized for web and mobile
- Buyable Product Recommendations in Email
- The rich selection of triggers based on behavior
- Extensive targeting options
The free plan for Klaviyo has a maximum of 250 contacts and 500 emails, after which you will be prompted to upgrade. Paid plans start at $20/month for up to 500 contacts and unlimited email sends, increasing based on the size of your contact list.
With some of the other email autoresponders, you’ll need to set things up to make sure they work with your online store. Klaviyo is made precisely for that. This means less work on your part to get products in front of your customers.
Try Klaviyo for free.
#5 – GetResponse Review: Best for Sales Teams
GetResponse has provided one of the simplest and most effective email autoresponders for over 20 years. During that time, they added features and evolved the user interface to keep it one of the most useful products on the market.
His experience shows. They know what works, why, and how to help you set it up.
For one thing, GetResponse offers hundreds of professionally designed templates to communicate with customers at every step of their journey.
The built-in sales tracking features are also very good and really set GetResponse apart from other easy-to-use autoresponders. Even their most basic package includes a sales funnel, an infinite number of lead funnels, and an unlimited number of landing pages.
With other email autoresponders, you’ll need to integrate your pipeline. You can maintain everyday activities under one roof with GetResponse.
That said, if you already have a way to track contacts, GetResponse integrates with popular tools like Magneto, Microsoft Dynamics, and Salesflare.
GetResponse includes a variety of other valuable services to help you communicate with clients, in addition to a configurable email autoresponder:
- Unlimited email sends
- Transactional and urgent emails
- Drag and drop email editor with mobile and inbox preview
- Add content boxes, videos, buttons, and social media symbols to emails.
- A/B testing
- List and calendar views for email scheduling
- RSS Email Templates
GetResponse does not have a forever free plan, although it does offer a free trial. Pricing begins at $13.50 per month for 1,000 contacts on their Basic plan, which includes all of the features stated above.
And much more. To be honest, the Basic plan is everything but basic.
More capabilities, such as webinars, and larger degrees of customization are available at the Plus and Professional price tiers.
Their top-tier plan, Max, comes with a dedicated IP address, SSO, and other features designed to protect and optimize business email marketing and sales. Try GetResponse for free today.
#6 – MailerLite Review: Best Freelance Email Autoresponder
MailerLite is used by over a million businesses, startups, and freelancers because it’s an intuitive, affordable platform that delivers results.
Its free version allows you to send 12 emails per month to 1,000 subscribers, which might be all some people need to get started.
For an email autoresponder that’s easy to use, MailerLite comes with simple yet powerful features to help you optimize your campaign.
I like to use A/B split testing to send two variations of an email and see which works better.
MailerLite’s clean interface gives your teams the control they need to communicate effectively with your subscribers.
Some of its best features include:
- Automate RSS to email
- Email delivery based on time zone
- Automatic forwarding of unopened emails with alternative subjects or personal messages
- Subscribers can be segmented depending on a variety of characteristics.
- Rich Email Personalization
- Target particular interest groups by labeling subscribers or encouraging them to self-select.
- Track email campaign activity with detailed reports
- Click on the maps to analyze the interaction of subscribers with your emails
MailerLite also comes with features to customize your website experience, such as popups and embedded forms, as well as an amazing drag and drop editor to create eye-catching newsletters.
Better yet, it’s very affordable beyond the free version.
- Free: up to 1,000 subscribers, with a monthly email maximum of 12,000
- $10/month: up to 1,000 subscribers, unlimited emails
- $15/month: up to 2,500 subscribers, unlimited emails
- $30/month: up to 5,000 subscribers, unlimited emails
- $50/month – unlimited emails and up to 10,000 subscribers
MailerLite is an excellent free email autoresponder for any small business. You receive a free website with five landing pages, a visual email editor with drag-and-drop functionality, and powerful segmentation options.
It is almost unreasonably generous.
For organizations that need the paid plans, the price remains very competitive and the premium features will pay for themselves many times over.
#7 – Mailchimp Review — Best for Beginners
Mailchimp is a powerful product that hasn’t lost its simple appearance, though it has grown considerably since it first hit the market in 2001.
Today, it functions as an integrated marketing platform, taking on much more responsibility than the email automation it became famous for.
Despite its depth, I like Mailchimp as an email autoresponder for beginners because it consistently delivers user recommendations based on intelligence from billions of email interactions.
Subject Line Helper, for example, offers data-driven insights on how to increase open and click rates.
There are many other great features, including:
- Drag and drop email editor
- Segmentation capabilities to target messages and automate product recommendations
- Shipping time optimization
- Customer trips from various branches
- Behavior-Based Automation
- Lookalike Audience Finder
- RSS to email
- Transactional emails with Mailchimp API or SMTP
Mailchimp offers a free forever version that’s limited to 2,000 contacts, but it comes with features like a marketing CRM and landing pages that you won’t get with other free email autoresponders.
To get Customer Journey Builder, which allows you to create workflows in a visual editor, you’ll need one of the paid plans:
- Essentials: Starting at $9.99/month for 500 contacts
- Standard: Starting at $14.99/month for 500 contacts
- Premium: from $299/month for 10,000 contacts
Some of the features mentioned above, like predicted demographics or lookalike audience finder, are only included with Standard and Premium.
Millions of businesses have seen Mailchimp increase their ROI. You can get started with the free version today, knowing they also have tools to help you grow.
What I looked at to find the best email autoresponder
Email autoresponders can help your teams do more in less time while maintaining the personal touch that encourages clicks. Not all email autoresponders, however, are made equal.
Some will work well for a short series of 3-5 emails that welcome a new contact and get them excited about your products, which is good for a simple customer journey.
Others can help in creating complicated automated workflows that respond to consumer behavior, purchasing trends, and other triggers you establish.
The ultimate goal is to set up something that automatically sends the right message, to the right customer, at the right time.
Here are the main features of email autoresponders that help businesses increase their chances of success:
It’s right there in the name: the big advantage of autoresponders is the automation of menial and manual campaign tasks.
However, the most robust tools tie into your customer databases or CRM and allow you to define triggers based on a variety of highly personalized criteria.
Some of the popular automation capabilities you’ll see include:
- Welcome/Onboarding: Greet new users, customers, or employees
- Web Trigger – Make contact when someone clicks a link, fills out a form, updates a field, makes a purchase, or joins a group
- Reminders – Send urgent emails about offers or webinars
- Celebrations: Send discounts for birthdays and anniversaries
- VIP: activate discounts and promotions for loyal customers
- Abandoned Cart – Contact a customer with the opportunity to purchase items left in their cart
- Follow-up: Communicate after purchase or interaction
- A/B testing – experiment with different versions of the same email to analyze performance and develop your strategy
- Branch Flows: Create workflows that divide customers based on conditional or logical triggers to direct them down the most appropriate path
A really good autoresponder lets you create workflows within a visual editor, giving you a bird’s-eye view of every trigger and step in the process.
Make sure you choose something with the capabilities you need to design each customer’s entire journey.
Don’t forget to create great emails. They must be engaging from the subject line to the CTA, and each element must be optimized for web and mobile.
Good email autoresponders make these challenges much easier. My favorite products have intuitive visual email builders that help you create content that converts.
Beyond designing beautiful emails quickly, you can add buttons, embed content, and preview exactly how your email will look from the customer’s point of view.
Find an autoresponder with an email editor that your employees enjoy and that also delivers predictable results.
With it, you’ll find that your teams can quickly generate on-brand emails, consistently crafting the perfect message for every step of a customer’s journey.
Your list’s contacts are all distinct persons. That should go without saying.
But, even today, many companies rely on the email their entire list sends to get the word out.
Effective email campaigns are all about putting things in front of customers that they really want.
Email segmentation allows you to leverage customer data in the service of better targeting, through which you can differentiate your contact list into groups based on:
- Average spending
- cart content
- past purchases
- weather conditions
- Website behavior
Companies like Starbucks are sending weather-appropriate drink discounts: It’s no accident that their emails prompt consumers to warm up on a rainy day or cool down when the temperature rises.
This is a whole new way to get closer to customers where they are.
Each company defines its important segments differently. The richer your customer data, the easier it is to use email segmentation to increase your conversion rate.
Automated and personalized emails go far beyond using a contact’s name in the subject line.
With Klaviyo, for example, you can automate the inclusion of product recommendations in the body of your email based on a contact’s location, previous purchases, current weather, and more.
Some autoresponders take advantage of machine learning to suggest products that other shoppers with similar tastes have ordered.
The best tools help you do the easy stuff, like greeting subscribers by name and remembering their birthdays while helping you turn customer data into revenue.
Tip: The better your email segmentation strategy, the easier it is to take advantage of personalization, especially at scale.
As your contact list grows, it will include more diverse customers at different stages of their buying process.
You’ll want an email autoresponder that gives you the ability to manage this growing list and provides visibility into your campaign’s ongoing performance.
We all know open rates and click rates. Those are important, but make sure you find something that allows you to drill down into what matters at the end of the day, like email sales, email ROI, and total sales per email sent.
Staying effective long-term means making adjustments. Campaign management tools help determine what is working and what needs to be changed.
Email and Subscriber Limitations:
Email autoresponder cost is often determined by the number of subscribers you have and the number of emails you send each month.
This should be a fairly straightforward consideration. But if growth is your goal, consider how many more you want to add to your list over the next month, quarter, or year.
If your email marketing strategy takes off and you need to move up to a higher pricing tier, will that hurt your budget and ROI?
Final Word – Email Autoresponder
Many people start their search for an email autoresponder only to discover that what they really need is an email marketing platform.
Every tool I’ve included in my list of best products handles more than just an autoresponder. Here’s the complete list once more:
1. Moosend – Best for Simple Marketing Automation
2. Constant Contact is the best option for complex email sequences.
3. Sendinblue – The best free email autoresponder
4. Klaviyo: the best for e-commerce
5. GetResponse: Best for Sales Teams
6. MailerLite – Best Freelance Email Autoresponder
7. Mailchimp: Best for Beginners
The closest option on this list to a dedicated email autoresponder is MailerLite, which still comes with much more than just email automation capabilities. It’s a great option (and price) for businesses that already have great CRM software and really just need the email autoresponder capabilities.
Sendinblue provides the most bountiful free package on this list, and when you upgrade to a subscription plan, it just gets better.
Mailchimp and Moosend have more features than MailerLite, but both are still incredibly easy for non-specialists to use.
GetResponse works well for sales teams because it has funnels and the ability to host webinars is built in.
Klaviyo is probably the most comprehensive tool on this list, and it works incredibly well at automating the processes required to run a successful email e-commerce campaign.
I like all of these email autoresponders because they help you benefit from the inevitable trial and error associated with email marketing.
No campaign will be perfect, but the right tools will help you continually develop your strategy to reach your customers where they are.
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