Welcome to my post. Today I’ll sharing the Best free email marketing tools to save your time and money.
Marketing trends and channels evolve over time. While some trends come and go quickly, one channel that has remained more or less the same is email. In fact, email continues to be the number one channel for content marketing with B2C and B2B marketers. It is used by 87 percent of B2B marketers and 77 percent of B2C marketers to nurture their audience.
It can even help you extend your other marketing platforms, such as social media. Having said that, marketers still encounter several hurdles in their email marketing initiatives. One of these key challenges is simply the amount of time it takes to create an engaging email from scratch. Without efficient tools, marketers can end up spending a lot of time creating and sending emails that don’t exactly look impressive. This hinders productivity and reduces the return on investment of email marketing.
Many companies settle for this situation because they are not ready to invest in a tool that simplifies the process. Email marketing tools, on the other hand, do not have to be pricey. There are a number of free email marketing tools available to assist you in saving time and money.
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Read on for our list of the best free email marketing tools:
1. HubSpot Email Marketing
5. Send pulse
6. Benchmark Email
8. Mail Lite
1. HubSpot Email Marketing
HubSpot, perhaps best known for its marketing automation technology, has recently developed a free email marketing solution that may handle many of a small business’s transactional email requirements.
Whether you need to send lead offer kickback emails, post-purchase thank you emails, or simply promote current campaigns, HubSpot’s free version of Email Marketing can do it. One of the best parts about HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-to-use templates so you can start using it right away.
What distinguishes HubSpot Email Marketing is, of course, its integrated connectivity with other HubSpot solutions, like as the free lifetime CRM. Once you start an account, you get access to both tools so you can create a centralized contact database, organize it into lists, and manage and track email performance.
Sender is one of the best free email marketing tools on the market with features to ensure deliverability. It enables you to make visually appealing newsletters without any prior understanding of HTML. Simply choose a template and customize it with elements like images, videos, and text. You can even customize your newsletters for each recipient to create even more impact.
Sender’s strong analytics feature is one of the main reasons it made our list.It allows you to trace who opened your emails and clicked on the links, as well as when they were opened. It even helps you build accurate buyer profiles based on your subscribers’ actions, so you can optimize your existing email strategy and create compelling offers.
Sendinblue is a marketing communication platform that offers email marketing solutions as well as other capabilities like customer relationship management and landing page design. Sendinblue’s email design capabilities make it simple to produce an appealing email with over 70 design themes. Furthermore, all of these templates are responsive, and you can preview your results to ensure that your design appears well on any screen size.
After you design your email, you can use features like A/B testing and segmented recipient lists to eliminate manual effort and guesswork when optimizing your campaigns and targeting your ideal audiences.
Omnisend is a sophisticated eCommerce marketing platform that integrates all of your communication platforms in one place. Their free plan includes email only, but it’s more than enough to support the email marketing efforts of small and medium-sized businesses. It allows you to automate the delivery of your email using behavioral triggers and easily time your communications based on the convenience of your customers.
You can use your comprehensive audience insights to send more relevant email marketing messages. Design engaging newsletters with time-saving features like the Product Selector, which lets you select all the products you want to include in your email. You may also include scratch cards, discount coupon coupons, and gift boxes to improve the efficacy of your emails.
5. Send pulse
SendPulse bills itself as a multi-channel marketing tool, although email marketing is its most popular function. It comes with a bunch of professionally designed email templates that you can easily customize using a drag and drop editor. You can then configure these personalized emails to be sent automatically at the right time based on user behavior, event trigger, and other variables.
The subscriber rating function in SendPulse is an excellent approach to find your most important subscribers. It allows you to analyze the open and click rates, as well as the read and unread rate of each subscriber. You can even set up replaceable text fields to personalize your emails by name, gender, date of birth, age, and job function.
6. Benchmark Email
Benchmark Email is a great choice as an email marketing tool for designing responsive emails that look great no matter what device they’re viewed on. If you need to include photographs in your email, you may do it directly on the platform. The email editor allows you to add effects, stickers, and text to send your message effectively.
You may select from a plethora of pre-designed designs based on industry, kind, and occasion. For those who are more familiar with HTML, you can even utilize the code editor to generate emails from scratch. The dual view feature allows you to see the layout of your email while you edit it, simplifying the entire email creation process.
Mailchimp is a popular email marketing software provider. Its free plan gives you basic email marketing features like creating and scheduling emails. What makes this a great email marketing tool is its smart recommendations feature, which gives you valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy with the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer’s journey, so you can easily send welcome emails, order confirmations, abandoned cart reminders, and more.
8. Mail Lite
Sophisticated features like landing page builder and popup customizer make MailerLite stand out among free email tools on the market. Apart from the basics like drag and drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
You can create responsive landing pages to match the emails you send, which will improve your chances of converting. You can run split tests on different variations of your email to see what works best for clicks and conversions. MailerLite also provides you with a comprehensive campaign report containing important stats like click-through rate, unsubscribe rate, open rate, and more.
Mailjet has user-friendly and collaborative tools to assist you in creating efficient email marketing campaigns.. Customize any of the pre-built templates and create responsive emails to impress any recipient no matter what device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that enables seamless collaboration.
This email marketing tool also allows you to add dynamic content so you can create personalized and relevant emails for each recipient. This significantly boosts the efficacy of your email marketing efforts. You may also use the platform in conjunction with your CRM to manage your email list from a single dashboard.
Moosend is a great email marketing tool that allows you to automate repetitive tasks and saves you time. You may create behavioral email campaigns based on your subscribers’ information and/or activity. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click rate as well as ROI.
This tool gives you a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can also combine it with some of your favorite applications to effortlessly transfer data across them. It’s also one of the only free email marketing tools that won’t include your logo in your emails.
EmailOctopus is a straightforward email marketing solution that operates on the Amazon SES infrastructure. While the free plan does not have as many features as some of the other free email marketing tools on our list, it does include far more emails each month than the majority of them.
You may send emails from as many different email addresses as you choose. As a result, it is ideal for a small agency or entrepreneur who represents other businesses. It also connects with third-party programs such as MailOptin, WordPress, and Zapier, allowing you to effortlessly transfer client data between tools.
Systeme is an all-in-one marketing platform that helps businesses build and launch sales funnels, affiliate programs, email marketing campaigns, online courses, blogs, and websites. Marketers can use the platform to automatically capture leads, add rules, trigger emails, and more.
Systeme features include workflow management, tagging, A/B testing, one-click upselling, custom domains, and contact database. It provides a drag and drop interface, allowing businesses to create web pages using predefined templates and integrate membership sites and payment systems for subscribers. Additionally, businesses can use an editor to set up course sites, set up timed access, and sell content online.
Read also: The Best Free Bulk Email Verifier
Most of these free email marketing platforms have useful capabilities even if you do not upgrade to a premium plan. Small companies and marketers should be able to fully utilize them while saving both time and money. Even if you need to upgrade to meet your company’s requirements, you’ll find that many of the premium plans are reasonably priced and flexible enough to accommodate your demands.
If you’re just starting your efforts in this channel, check out our guide to email marketing for more ideas on how to get the most out of your tools.